In this episode of auto vision, we will find out what these crucial changes are and how they will affect future products. So before we go on wed highly appreciate your support by subscribing and turning on the notification bell, if you havent already and please dont, forget to like comment and vote on the question thats presented at the end of the video. The first news is the departure of the key figures of the company that made the korean automaker what it is today. The first is the very person thats responsible for the creation of perhaps the most exciting automotive performance division in recent years since the bmw m division. That person is albert biermann, of course, as of december 2021, a 65 year old, german engineer retired from his post. As the president and head of the r d division after joining the korean auto giant in 2015, as an executive vice president prior to that biermann spent nearly 30 years at bmw, where he was instrumental in creating some of the most exciting m division. Cars in history. Such as e46, m3, b’, m5 and 1m, his experience helped to transform the hyundai motor group from an automaker that made decent cars with good quality, but nothing exciting into a producer of real enthusiast machines, culminating with the creation of the end division with such monumental sports Cars at 30 n and veloster n that mingled toe to toe with the established names like the civic type, r and golf gti in just a few years in his tenure.

The former m boss helped to completely transform the hyundai brand image to a maker of fun and exciting cars. Furthermore, biermann was also responsible for creating bmws, groundbreaking suv x5, where he guarded his expertise in luxury vehicles, which in turn resulted in the creation of the genesis luxury brand with it came the g70 sports sedan that beat out the formidable german competition to win motor trans Car of the year in 2019 and spectacular rear will buy a sports sedans and crossovers such as g80 gv, 80 and gv70 that received all sorts of accolades and who cant forget the kia stinger a vehicle that not only set the new benchmark for a true gt. Car but also single handedly, converted a lowly kia into a brand thats recognized as the maker of an affordable car that offers premium quality performance and most of all design and for the design aspect. We all know who to thank that would be a legendary automotive designer peter schreier, who is also german, like biermann schreyer hails from formidable pedigree, having been with the audi vw group since 1980, with iconic cars such as audi tt, the new beetle and the golf mark Iv, under his credit in 2005 to everyones surprise bavaria born designer moved to at that point in time, a relatively unknown korean car company that was struggling to shake off its image as a producer of cheap cars with questionable quality. Since then, schreyers design shaped hyundai and kia as brands and gave each company a distinctive identity by instituting design themes such as the iconic kia tiger nose and hyundai hexagonal grille.

The development of this inspiring design identity led to their transformation and the development of genesis. As the first ever korean luxury automotive brand, at the same time as biermann 68 year old, schreier, also retired, from his post as president and head of design management of hyundai motor group, a position that he gained after hiring of biermann and his replacement luke dunkerwolf. A seasoned designer who is also from audi lamborghini and bentley, most respected for his creation of none other than the lamborghini murcielago, so whats to become of the hyundai motor group with the two of the heavy hitters from the lineup retiring. Should we be concerned with the future of the company, especially now that it has the string of new cars as well as evs, that are expected to be released in the next few years? Maybe its the case that the retirement of biermann and schreyer comes as no surprise as hyundai is now at the crossroads, where the conventional ice of the past era intersects with the carbon neutral mobility solutions of the future. In addition to the changes in the manpower, hyundai has announced that it has terminated the engine development center of the r and d division after nearly 40 years of developing its own engines and converting the power plant development department into the electrification development department. Instead, in preparation for the future, where the company plans to stop develop internal combustion engine cars by 2025 altogether and only sell electric cars after 2035, starting in europe first and attain full carbon neutrality globally by the year 2045 and within this electric vehicle frame, is hyundais.

Grand plan to engage in the dual track product development – one is the battery electric vehicles and the other is the hydrogen fuel cell. Electric vehicles. Hyundai is in a truly unique position as its only one of few companies that still hasnt, given up on hydrogen as the energy source for the future. One of the companys plans for the proliferation of the hydrogen fuel cell electric vehicle was to introduce a luxury hydrogen fcev by 2025.. As seen in the vision, fk concept, genesis was to produce a hydrogen fuel cell plug in hybrid ev that combines benefits of the fcev and the bev to help to bridge the gap until the establishment of hydrogen refueling infrastructure catches up similar to what plug in hybrid Is doing for ice and evs? However, just recently few of korean media reported that hyundai was shockingly giving up on the hydrogen technology as a result of internal audit findings that the development team hit a major snag in coming up with breakthrough technology to reduce the cost of the fuel cells. To make for a cost viable solution for the next generation, hydrogen fuel cell evs, the current second generation fuel cell stack used in nexo cost. Nearly thirty thousand dollars and hyundais mission was to create the new third generation fuel cell system. That costs fifty percent less and has thirty percent smaller mass, along with increasing the reliability in the output. By two to three times. The reports suggested that hyundai was to discontinue the ongoing projects related to hydrogen vehicle development, including the aforementioned hydrogen fuel cell electric vehicle from genesis which would have hinged on the successful development of the third generation fuel cells.

The report also suggested that it wasnt just the shortcoming of hyundais technology, but due to technology not being available currently to produce hydrogen and volume at low cost to make hydrogen as a viable fuel source for the mass. Additionally, it was suggested that toyota, perhaps the pioneer of a hydrogen fuel cell evs, estimated that the maximum market share of fcev would be three percent even in 2030. However, hyundai spoke out right after overturning all claims by the media. Hyundai stated that all of its plans, according to its roadmap, are still valid and no department will be closed or reduced in size. In fact, hyundai says that its just the opposite – the korean company, did admit that it has encountered a stumbling block in developing the next generation fuel cell, in particular, to reduce the packaging. Its for this reason that the company is actually separating the fuel cell development center to remove the business aspect of the organization to form an independent hydrogen fuel cell business department, so that the development team can solely focus on r d and this fuel cell development center Will be put directly under the control of the new head of the r d, mr john gukpark, the replacement for albert biermann to ensure that the companys targets are met in a timely manner. The companys plan to only develop battery electric and fuel cell electric vehicles from 2025 will be strengthened, with not only the newly organized fuel cell development center, but also with the creation of the new battery development center.

Finally, hyundai released another encouraging news that the former n division boss, albert biermann, will remain with the company to extend his tenure as the new executive technical advisor for hyundais european research and development center in germany. To continue to provide his expertise in making hyundai evies fun and exciting. Besides, he still has to put his finishing touches on the end version of the ionic 5, which is coming at the end of 2022. We are also certain that peter schreier will have some connection with the company even after his official retirement. As his last position since 2015, when luke donker wolk was appointed as his replacement was very much an honorary position to celebrate his legacy. So, fortunately, nothing will change for hyundai and everything will go as planned where we hope to see a countless number of exciting new evs arriving in the near future, including the hydrogen powered supercar genesis, gt90 for more information on the upcoming battery electric and fuel cell electric Vehicles please check out our other feature. Videos. As for the end of the video question, how do you feel about hyundais continued commitment to hydrogen fuel cell evs? Do you think they should continue as there is a future in hydrogen or give up to focus more on battery electric vehicles? Please vote and share your views by clicking on the link in the comment section below thanks for watching auto vision, your best source for the fastest korean car news and rumors dont forget to comment like subscribe and click on the notification bell as not to miss any Of our new videos, it would help the channel greatly if you could view our videos as soon as they are uploaded and watch them all the way until the end, which would help to reach more people also to support our channel even further.

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