I welcome you to an electrifying day with tata motors. Clearly, the world needs new mobility solutions, mobility, solutions that are well designed state of the art sustainable and that reduce the planets carbon footprint. Both the tata motors and jaguar land rover we are very passionately committed to achieve these future focused mobility solutions. We have pivoted and made all the strategic investments that are necessary to not only accelerate the adoption but lead this whole movement. The future of mobility is all about software. Cars are fast evolving to become software on wheels. Automotive technology is now about bringing state of the art, software, artificial intelligence, machine learning and internet of things to work together in providing a seamless experience to the customer from home. To car to work at the tata group, we are very uniquely positioned to bring all the expertise that is necessary to build these mobility solutions and launch it in india and globally too. While we certainly intend to lead this movement and support the governments vision to have 30 electric vehicle penetration by 2030, our ambition is much larger. Our aspiration extends beyond india join us today, as we take a pivotal step in signaling. A paradigm change in the future of cars, wellness of mind and body is rapidly gaining priority among society. Individuals and families are seeking a better quality of life. They are making changes to bring in holistic well being in their homes by decluttering planning, downtime away from screens making healthier choices towards achieving a happier more fulfilling lifestyle Music.

While the home has become a hub of wellness. It is in sharp contrast to the experience while traveling we asked ourselves why cant the ambience of wellness at home be experienced during transit. Too technology exists to make life easier. So how can we leverage technology to work seamlessly in the background to enable a soothing and rejuvenating experience in vehicles? This is the disruption we want to create. We want to engineer a new kind of experience inside a car where technology enables a sense of calm and serenity. We want to enable customers to contribute to a better environment whilst rejuvenating themselves. During the travel, we want to drive empathetic mobility, which enhances the overall quality of life with our genuine products. We instilled confidence in our customers to evolve to electric our evs are used by thousands of customers for their daily travel while positively impacting the carbon footprint. Recently, we showcased concept curve based on our gen 2 architecture, which enhances the key pillars of range performance and charging, while retaining our core attributes of safety, reliability and comfort. Today we are taking a giant stride towards the next generation of electric vehicles built on the pure eevee gen 3 architecture. It gives me a sense of pride and intense optimism to introduce a new breed that will redefine automobiles, a concept that will spawn a range of globally competitive ev products. Our pure ev architecture offers flexible designs dramatically, increasing the roominess and comfort for occupants.

This new architecture allows next gen connectivity, advanced driver assistance systems and enhanced performance and efficiency. The inherent structure of the gen 3 architecture offers high structural safety and has the next level of waterproofing and dust protection. The pure ev is ready for all global terrains, including the highly demanding indian roads. Our vision for pure ev is focused on delivering wellness and rejuvenation, while traveling backed by cutting edge technology. The human centric design creates a new space and experience that improves the overall quality of life. I introduce to you. Avinya avenya in sanskrit stands for innovation at its heart avinya has in which proudly demonstrates our indian roots. It highlights how we pride ourselves in discovering new ways to move and power vehicles avinya an expression of our vision: Music, Music, ah Music, Music, um, Music, Music, Music, Music, Music Music. How do you value time? How do you see your time spent in a vehicle? Is it positive time whether its a short journey an hour commute or a long trip over several hours, whether youre the driver or the passenger? Is this time well spent? We believe that our gen 3 platform offers us the opportunity to completely redefine what mobility is. So we started with the package: we emphasized the footprint of the vehicle by moving the wheels outboard to the maximum to create a class leading interior that is form over function, and that is good design. By mixing in different elements, we created a new silhouette, a new typology, the essence of a premium hatch, the functionality of an mpv and the crossover appeal of an suv, something unique and beautiful.

At the same time, we were inspired by the timeless elegance of the catamaran. The efficiency and beauty of these crafts were the inspiration not only as a metaphor, but also for their design. Cues. The sleek nose immediately rises to the fast, a pillar and windscreen, which creates a long and elegant and beautiful proportion, something new and unique in the front and the rear of the vehicle. The identity is now the light signature and the drl, and it emphasizes the overall width of the vehicle in the interior space. It is the endless possibilities of the horizon. The body side is an exercise in simplicity, accentuated by graphic features which communicate the efficiency with the butterfly doors youre welcome to a class leading interior. The key is to enjoy the experience to calm and reassure to reduce stress Music. So when we were designing this interior, we really looked at a sensory experience, obviously from a site point of view, its the vista, its the overall sense of space and scale its the natural light and the sense of openness that the cockpit creates, with the use of A console inspired steering wheel, the driver has all the functionality and information they need, but at the same time, all the passengers are interfacing with the vehicle through the voice activated system. What can i do for you? This sound bar is the main interface for the passengers. Each passenger has their own individual sound system embedded in the headrests.

This offers a very unique experience and overall emphasizes the collective experience that they are sharing from a sense of touch its the materials being used, whether the materials on the steering wheel arm rests or on the seat fabrics themselves. The materials are sustainable and communicate. Not only the values of this product, but also the brand and then finally, we also have the sense of smell something thats rarely been explored in the automotive design world. We have an aroma diffuser, which is housed in the center console and that creates an ambience in an atmosphere in this vehicle that becomes a real signature for the user Music. This project is about meeting a challenge. It is about being positive and finding solutions its about improving the quality of peoples, lives.